So below is the AW11 Prada campaign video shot by Steven Meisel. Just a tad different from the energetic colour-popping bright – verging on trippy – video for their SS11 campaign, which you can see here.
But good news for the English roses amongst us (including myself) – there’s not a tan in sight. No need for the St Tropez, it’s all about looking pale and mysterious, almost transparent in fact. Put all the emphasis on the colour in the garments, the texture combinations of fur, leather and perspex and the geometric print.
It’s a culmination of the minimal modern and plentiful pasts of fashion, combined with a seductive eerie sound track and hauntingly beautiful models – yet an altogether much calmer outlook for the new season.